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web

1996 - 2023
Ericeira, Sintra, Lisboa - Portugal
: WebDesign
The Web... the World's best media for a Communication Designer!
It houses text, static and dynamic images, layouts and interactivity, is on the desk or inside your pocket...!
Some examples of my work for the web, always with the premises of the Design project: methodology, adequacy, innovation and creativity
cliq!

The Dermatology Institute of Boston
WebSites, microSites, DB & media integration: DermBoston / Dr. Graber
description: institutional presentation, descriptive of services, hinge for reserved patient accesses, repository of publications and participations in various media, blog, microsites; integration with several social media and with autonomous update system (cms)  
role: project management and conception - briefing, monitoring and presentation meetings, graphic and UI design, base programming, integration management, UX development and evaluation; several media integration and advertising (BTL); websites and social media updates

credits: Pedro Paiva Cravo + dizaine.net® 		 





rpl / rádio europa
WebSite, live broadcast, proprietary CMS: rfi / SFPC
description: official website whose implementation, with the live broadcast, leads to the passage of local to world audience; project with institutional presentation, streaming integration, press releases, dynamic program schedules, implementation of online competitions and quizzes, several independent modules for content update (jsdb cms)
  
role: global project management and conception - briefing, monitoring and presentation meetings, graphic and UI design, base programming, integration management, UX development and evaluation; BTL campaigns coordination

credits: Pedro Paiva Cravo + dizaine.net® 		 





Linha Zero
Product WebSite: Ogilvy / Nestlé
description: product line website with pre-configuration of interactive games and quizzes as part of a BTL campaign, with periodic release of digital and analogical complements by e-mail, within market packages or at commerce spots
objective achieved: launch, credibility and acquirement of the product line
target: B and C, females, 20-45 y.o.; open minded, aiming to be healthy, happy and specially good looking during the mild and hot seasons; active workers or students; users of new media.
strategy: identified in the competence territory of the brand, was developed the strategy that touch both important subjects: the well-being and beauty. Simultaneously with the TV and radio spots, was published the mini-site of the products' line (dietary, without fat, to keep the good looking) 		 
role: project management and conception (kpnQwest side) - briefing, and monitoring meetings, graphic adaptation and UI design, base programming, usability and impact evaluation

credits: Pedro Paiva Cravo + EUnet/kpnQwest 		 




want to see more of my work?



some more? dizaine.net



cloz!
ui/ux

2009 - 2020
Ericeira, Sintra, Lisboa - Portugal
: UI / UX Design
If all solutions imply a user interface (UI) and the user experience (UX) evaluation, why separate this topic?
Here are projects in which, more than the visible solution, is the study of the use and the objective that leads; projects with more complex architecture, deeper and intrincated navigation, where it is fundamental to ponder the relationship with the recursive, professional user and with very specific goals

cliq!



Knowledge Management system, BDs, permission's levels: NOS KMS
Bold International, NOS
description: being NOS a major communication and content provider in Portugal with connections all over Europe, the objective was the connection between all company's departments and costumers, to develop the right UI and UX after the big merge of all the group's 12 smaller companies for their KM, CRM and BI systems
  
role: in team project conception and frontend development; briefing, monitoring and presentation meetings, graphic and UI design; integration projections; UX research, tests and evaluation

credits: Pedro Paiva Cravo + NOS UI/UX team 		 




webSystem / webApp: Geofases system
National Institute of Health (INSA-RJ)
description: documentation and query system for the intranet, with access of each department of the National Health Institute, with the official indexation of studies, findings and reports; include a specific backoffice / CMS tool with several autonomous update modules and news feeds.
  
role: project management and conception - briefing, monitoring and presentation meetings, UI design, integration and implementation management

credits: Pedro Paiva Cravo + dizaine.net® 		 



want to see more of my work?dizaine.net


cloz!
ad

2015 - 2023
Lisboa - Portugal
: Marketing & Advertising
Well, here many premises and some KPI are different, although they often incorporate WebDesign in the solutions, and the UI/UX is fundamental in most pieces
For diverse campaigns - Brand Engagement, Sales Performance or Users Acquisition - mainly digital solutions have been developed, being the focus in the mobile advertising, pointing to CTR, interactions and exposure - with direct and measurable conversions
cliq!



Escalofríos 2
Mobile Ad, Media integration: Cadreon / Sony-Columbia, YDigital Media
description: the use of VR and specially AR it's more involving to the user, in a fun and participating way: explore mobile ads connecting with people through the device features!
following the idea of the movie, we invited the user to "open the book"... literally!
  
role: project management and conception - briefing, monitoring and presentation meetings, graphic and UI/UX design

credits: Pedro Paiva Cravo + YDigital Media (PT design and develop. + Colombia account) teams 		 




Enfagrow / MeadJohnson
Mobile Ad, LP, Interactivity: YDigital Media
description: interactivity helps to build the involvement with the brand, the user feels that helped to solve the suggested communication; simple gestures, riddles or games also insure a better perspective of the impaction
  
role: project management and UI/UX design

credits: Pedro Paiva Cravo + YDigital Media (PT design and develop. + BR account) teams 		 




Folha de São Paulo / DECOLAR
Mobile Ad, Publisher integration: YDigital Media
description: integration with the publisher's existing website, with obvious needs to be completely responsive, maintaining the interaction, the need for impressions, conversions and effectiveness
  
role: project management, UI/UX design and base programming

credits: Pedro Paiva Cravo + YDigital Media (PT design and develop. + BR account) teams 		 




want to see more of my work?



some more?ydigitalmedia.com


cloz!
[teach]
1997 - 2013, 2023 - 2025
Lisboa, Torres Vedras - Portugal
: Today the perspective is different, and teaching children to read, write and observe to draw is the most rewarding and motivating! Nevertheless...
Communication & Graphic Design, Multimedia
This was an unexpected great thing in my life It began with a simple invitation, to teach what I was working on, to technical secondary classes, and then at the university and... 15 years later I felt that it was an indispensable part of my professionI am teaching young people to take their first steps towards designing communication, but I've always been teaching project practical subjects (Communication and Graphic Design; Multimedia and Interactive Computation; Multimedia Products Design; Multimedia Design Atelier) - promoting market identical projects, aiming real and adequate solutions
Want to know more? cliq! to access the website I've built for it:
designio.site
global
2001-2023
Ericeira, Lisboa - Portugal
: Global Projects
I call it to projects in which, the notion of the object to be worked on, is necessarily broad and comprehensive; not only a medium to solve but communication to design: more complex briefings, monitoring and presentations, very well defined KPI, deadlines and budgets; extensive marketing work to sustaine the UX, several media integration (2D, 3D, digital, printed materials, physical spaces...); ATL and BTL campaigns to coordinate; public relations with press conferences and presentations on behalf of clients.And it's great to work with focused multidisciplinary teams!
cliq!



Portuguese Pediatrics Society
Complete branding and Internet implementation, re-branding and dissemination: SPP / Marques Valido, MD
description: with this project was implemented through 11 years, this specialty Medical Society has gone from being practically anonymous to be one of the largest references of specialized information, both for professionals and for parents.
With several web, intra and extranet presences, publications' databases, bimonthly analogue and digital magazine, newsletters and periodic presences at events, it reached and retained a vast audience and investment
  



credits: Pedro Paiva Cravo + dizaine.net® 		 




National Observatory of Health (ONSA)
Base structuring for complete Internet implementation and dissemination: National Institute of Health (INSA-RJ)
description: due to the need for a common presentation under the same institutional image and a coherent structure, the organization and structuring of all departments, studies and projects existing throughout the National Health Observatory was carried out for the first time.
The entire process that involved multidisciplinary teams both on our side as on ONSA's, it also had to obey rules and methodologies specific to scientific and official publications, as well as those of its parent entity - the National Health Institute - with the same process yet to begin.
  


credits: Pedro Paiva Cravo + EUnet / kpnQwest 		 




more projects to present soon:

AMURAS (meningitis assoc.: unite, renew, support, feel):
From scratch project: starting with the concept and branding, till the press conference presentation
: AMURAS, Prof. Mário Cordeiro
credits: Rita Gaspar, Pedro Paiva Cravo + EUnet / kpnQwest
PME Investments:
Institutional presentation with official documentation and complex triage forms; an entire gateway
: PMEi / IAPMEI / NETfin
credits: Pedro Paiva Cravo + EUnet / kpnQwest
ITF Farma:
Complete Internet implementation and dissemination for Portugal, differentiated for professionals, representatives and end consumers
: ITF / ItalFarmaco
credits: Pedro Paiva Cravo + dizaine.net
cloz!
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Enjoy!

cloz!